EVENTS

Sealup debuts in Milan with its first flagship store
At Via Brera 3-5, on the corner with Via dell'Orso in Milan, Sealup is opening its first flagship store

At Via Brera 3-5, on the corner with Via dell'Orso in Milan, Sealup is opening its first  flagship store, covering 300 square metres on two floors of a late nineteenth-century building.

The setting, in this historic and elegant street which links La Scala opera house and Brera Academy of Fine Arts in the heart of the city, is a fitting reflection of the spirit of the Milanese brand, a benchmark since 1935 in the production of “Luxury Rainwear and Outerwear”, and a living expression of 100% Made in Italy worldwide.

With four large windows, the new boutique is a bright, simple, modern space. At the entrance, customers are greeted by the natural light from the large arched windows overlooking one of Milan's marvellous indoor courtyards.

Dedicated to the Men's and Women's Sealup outerwear collections, the retail shop is also conceived as a versatile “destination store”, which aims to provide a unique shopping experience. A wide range of the celebrated waterproof outerwear, pea jackets, overcoats and down jackets will be accompanied by “Limited Edition Sealup Brera” items, bespoke and made-to-measure garments. The store will also carry trousers, knitwear, shirts and Sealup accessories, still 100% Made in Italy, but also other brands, equally excellent and iconic, selected from around the world and offered exclusively in the Milan store.

The flagship store in Milan, due to open in September during Fashion Week, will be an extraordinary way of communication for the brand, which is increasingly global thanks to its substantial growth in foreign markets.

The historic brand, distributed in the top multi-brand boutiques in Italy and overseas, opens its flagship store in order to best present the entire Sealup world, its spirit of research and modern design and its exquisitely Milanese DNA of sober elegance.